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Get Your Ops Together™ The PR Agency SOP Starter Kit © 2026 Get Your Ops Together™

The PR Agency SOP Starter Kit

Free

Everything you need to get how your PR agency runs out of your head and into SOPs your team can use without asking you.

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When every pitch, media list and coverage report needs your approval, your team misses the window while they wait for you to reply. This kit gives you a simple way to write down how your PR agency already works, starting with the policies that shape how your team operates and the SOPs they open when they need to complete a specific task, so you stop being the person everyone messages to ask how something gets done.

What's inside
  • A five-minute tutorial that shows you where to start
  • Five starter policies with PR agency examples to write from
  • A Google Docs SOP template with a finished example
  • The PR Agency SOP Vault, sorted into what to write first, next and as you grow
  • An AI SOP builder for Claude and ChatGPT that turns a screen recording transcript into a first draft

The SOPs to write first

These are the processes most PR agencies lean on every week, which makes them the ones that pull you in most often.

  • Media List Building
  • Pitch Writing and Approval
  • Press Release Workflow
  • Media Request Response
  • Coverage Tracking

Who this is for

PR agency founders with a small team who have already hired help but still find every question coming back to them, and who want their team to run the work without waiting on a reply.

Questions people ask

Is the PR Agency SOP Starter Kit free?

Yes. Enter your name and email and the kit lands in your inbox.

What is an SOP for a PR agency?

An SOP (standard operating procedure) is a one-page document that shows your team how to complete one specific task, like media list building, the same way every time without asking you.

Which SOPs should a PR agency write first?

Start with the tasks that pull you in most often. For most PR agencies that means media list building, pitch writing and approval and press release workflow.

Do I need a paid AI tool to use the SOP builder?

No. The kit includes a Claude skill and a ChatGPT setup for paid plans, plus a prompt that works on free plans of Claude, ChatGPT and Gemini.

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