Get Your Ops Together™ The Email Marketing Agency SOP Starter Kit © 2026 Get Your Ops Together™

The Email Marketing Agency SOP Starter Kit

Free

Everything you need to get how your email marketing agency runs out of your head and into SOPs your team can use without asking you.

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When every campaign build, test send and automation flow needs you to check it before it goes out, your calendar fills up with QA instead of strategy. This kit gives you a simple way to write down how your email marketing agency already works, starting with the policies that shape how your team operates and the SOPs they open when they need to complete a specific task, so you stop being the person everyone messages to ask how something gets done.

What's inside

  • A five-minute tutorial that shows you where to start
  • Five starter policies with email marketing agency examples to write from
  • A Google Docs SOP template with a finished example
  • The Email Marketing Agency SOP Vault, sorted into what to write first, next and as you grow
  • An AI SOP builder for Claude and ChatGPT that turns a screen recording transcript into a first draft

The SOPs to write first

These are the processes most email marketing agencies lean on every week, which makes them the ones that pull you in most often.

  • Email Campaign Build
  • Email QA and Test Sends
  • Automation Flow Build
  • ESP Access and Account Setup
  • Domain Authentication Setup
  • Proofreading and Final Copy Check

Who this is for

Email marketing agency founders with a small team who have already hired help but still find every question coming back to them, and who want their team to run the work without waiting on a reply.

Questions people ask

Is the Email Marketing Agency SOP Starter Kit free?

Yes. Enter your name and email and the kit lands in your inbox.

What is an SOP for a email marketing agency?

An SOP (standard operating procedure) is a one-page document that shows your team how to complete one specific task, like email campaign build, the same way every time without asking you.

Which SOPs should a email marketing agency write first?

Start with the tasks that pull you in most often. For most email marketing agencies that means email campaign build, email qa and test sends and automation flow build.

Do I need a paid AI tool to use the SOP builder?

No. The kit includes a Claude skill and a ChatGPT setup for paid plans, plus a prompt that works on free plans of Claude, ChatGPT and Gemini.

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